Tere Jaisa – An amalgamation of Indian and Korean creators

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The Kpop consumption boom in India post the pandemic has been on an accelerated mode thanks to the popularity of some leading bands and stars in this category. Tere Jaisa is an attempt from the stable of Snapchat to create a community of like-minded artists across the country along with Korean stars to come out with a multi lingual “Glocal Kpop” music video.

The song featuring Aksh Baghla and Nitanshi Goel as the lead players is zippy, youthful, romantic and uses colors to display the various essence of love. The pop-ballad has an infectious energy about it, that is sure to soothe the audience ears as well as freshness written all over the visual style of the video. The multidimensional medium is sublimely beautiful with some glamorous performers that have been assembled across the country.

“I am such a big Kpop lover. When I got this opportunity to be a part of this amazing song, I was like I have to do it… was a complete yes from my side”, says Nitanshi Goel who is a well known award winning actress in the Indian Television industry.

“The theme here is love and camaraderie”, beamed Aksh Baghla, multitalented singer, youtuber, and content creator.

The song is a collaboration of artists from different ethnicity in India who were chosen on their ability to act, shake a leg and look like Kpop artists too!! There is Ardra Unni from Kerala, Sneha Bakli from West Bengal, Ansh Kukrea from Haryana, Noorin Sha from Chandigarh and Harish Dingwani from Madhya Pradesh. The final icing on the cake is the famous “Twerk” singer Aoora from Korea who pumps in more adrenaline tempo into the song with his quirky rap.

The Snapchat Village set is lit colorfully with a collage of these talented artists in one frame and the choreography is done by Tushar Shetty of “ Badtameez Dil” who creates the mood for the Kpop song and dance number with his groovy steps that is bound to set The dance floors are on fire this Valentine season.

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